Jarritos started in Mexico in 1950, it is the first national soft drink brand in Mexico and the leading brand in the mexican soft drink category in the U.S. Jarritos is available in nine delicious fruit flavors: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple and Strawberry.
Their newest product Mineragua is a mineralized carbonated water with zero calories and no sugar that is available in various flavors. Jarritos is known for its innovative flavors starting from traditional favorites such as Cola to newer creations like Lemon-Lime (Lima-Limon) and Grapefruit (Toronja).
Jarritos are made with natural fruit flavors and are more carbonated then the traditional soft drinks sold in the U.S. The word Jarrito derives from the word “jug” in Spanish and refers to the Mexican tradition of drinking water and other beverages in clay jugs.
This popular soda brand started in 1950 by a man named Don Francisco “El Guero” Hill. Jarritos broke the accustomed soft drink standards in Mexico by introducing a large bottle of approximately 400 ml with a coffee flavored beverage. Shortly after launching the first Jarritos soft drinks in Mexico City, he developed a process in order to remove tamarind juice extract in order to create the first tamarind flavored carbonated drink in Mexico, now popularly known as: Jarritos Tamarindo. He went on to implement this process with other fruits, which lead to the creation of the beloved flavors: Mandarin, Lemon and Fruit Punch. The natural flavor of this carbonated beverage quickly became a sensation and today is known as the national soft drink of Mexico, which is currently available in 80% of the country, and has sold to other markets including the U.S. and South America. The Jarritos brand is currently owned by Novamex, which is a large company situated in Guadalajara, Jalisco and who also own other popular food and soft drink brands.
This beloved soft drink is available in every Hispanic supermarket in the U.S., as well as Mexican restaurants. It’s a beverage that is enjoyed and well trusted by the community, for its high quality fruit ingredients and natural taste.