E-Commerce Success Formula = (P1 + P2 + P3 + P4 + P5 + P6 + P7 + P8 + P9 + WD) GG

The 9 “P’s” of Internet Success

P1 — Purpose & Project
A clear idea, vision, and mission.

P2 — Plan
A strong business strategy and roadmap.

P3 — Presupuesto (Budget)
Financial planning, investment, and cash flow.

P4 — Platform
Website development, technology, and user experience.

P5 — Products
Unique, authentic, and hard-to-find products.

P6 — Pricing
Competitive and profitable pricing strategy.

P7 — Promotion
Advertising, SEO, social media, and Pay-Per-Click marketing.

P8 — PATIENCE
Long-term perseverance and consistency.

P9 — People
Customers, employees, suppliers, and teamwork.

WD — Work & Dedication

Daily effort, discipline, and commitment.

GG — God’s Grace

Faith, gratitude, and God’s grace guiding the journey.

Internet Success = The 9 P’s + Work & Dedication, multiplied by God's Grace.

Developed by Ignacio Hernandez
IPADE, Mexico City • March 2010