The history of Dulces Vero originated long before their first factory was established. It all started in 1952 when Angel Ibarra Davila and Maria del Refugio Robles decided to open a candy business in the city of Guadalajara, Jalisco, and so their first candy factory was inaugurated. They manufactured chewy candies wrapped in colorful cellophane that resembled nougats. The start of the company brought about many challenges, starting with the terrible drought that hit the region during the late 50s which caused an economic downturn that affected many businesses including the candy industry.
Facing harsh times in the city, the Ibarra Robles family decided to pack their things and move to Culiacan, which is a city located in the state of Sinaloa. Here the family continued their candy making business, while changing their name to “Dulces Gloria” where they onle manufactured hard candies. As time passed many changes came about the company including the manufacture of new and innovative product, which consisted of a large red lollipop on a wooden stick. It was precisely this new creation that marked the success and the origins of their most popular candy which now defines and represents the Dulces Vero Company: The Lollipop.
In 1964 the Ibarra-Robles eldest son Jorge, moved back to his family’s native Guadalajara, where he continued his family’s candy making tradition. Soon after his family decided to follow him to Guadalajara and merge both businesses into one company. By the end of the decade the candy business had grown and spread significantly, distributing their candies through Mexico and other countries worldwide. It was the hard work and efforts of each Ibarra-Robles family member that contributed to the success and duration of the company. In 1970 the Robles family decided to adopt their famous “Dulces Vero” name, and the 80s marked further growth and development for the business.
Today Dulces Vero continues to bring innovative creations such as their famous lollipops (Mango, Rebanaditas, Elotes, Manita & Semaforo) and their beloved fruit flavored hard & chewy candies Rellerindos and Pica Gomas, as well as their newest creation Paletas (lollipops) Del Chavo that is inspired by the Mexican cartoon of the same name and that is based on the famous children’s show El Chavo del Ocho. It is Dulces Vero innovative candies and presentations that sets them apart from other brands and has allowed them to become a leading company in the candy industry. Thanks to their high quality products and flavors that has been delighting their consumers for years.
For more information about Dulces Vero,visit: dulcesvero.com.mx