The Flamin' Hot taste was first introduced to consumers in 1991 with the Cheetos brand by Frito-Lay's research and development division. It was meant to provide a slow burn of red peppers followed by a sensation to either want more or run for water. Either way, people wouldn't want to wussy out, so they would want more. They were also developed as the perfect addictive snack for any social occasion. But, be careful, be prepared to have fingers that look like "E.T.".