In 1952, La Victoria Foods introduced its first commercial taco sauce in the US. La Victoria products are distinguished for their freshness and taste, because they are produced in the fields. In every product La Victoria stays true to the brand’s commitment to only deliver the best tasting and freshest Mexican food items possible to its large following of loyal consumers.
La Victoria brand was established on the West Coast in 1917, when the La Baca family first blended and jarred their first salsa: La Victoria Salsa Brava in Los Angeles. That’s where their philosophy started: Only the freshest natural products should go into the La Victoria products. People were responding favorably to the fresh taste in La Victoria’s salsa so in 1941 La Victoria expanded its product line to market the new La Victoria salsa line. Henry Tanklage formed La Victoria Sales Company; introducing into the market the first of salsa hot sauces in the US: Green and red taco and enchilada sauces. By 1946 Tanklage took over the entire La Victoria operation which manufactures ten different hot sauces including Red Salsa Jalapena and Green Chili Salsa and in 1952 La Victoria Foods introduced its first commercial taco sauce in the US and now has 5 taco sauce flavors: chunky jalapeno, chipotle taco sauce medium, their original Salsa Brava, Red and Green taco sauce mild and medium respectively.
La Victoria line of products includes taco sauce, salsa, enchilada sauce, chiles and peppers. La Victoria’s line of products is known for its bold, robust flavors and its iconic label which makes it easy to identify at the grocery store. The La Victoria brand operates under MegaMex Foods LLC, a maker of a comprehensive portfolio of products that resonate with Mexican-American and mainstream consumers of Mexican foods. La Victoria is manufactured and marketed by Hormel Foods Corporation.
So Today, when you open a can, jar or bottle of La Victoria salsa, you are not just opening a jar of salsa, your opening history. The world might change, but La Victoria is still the same, making their salsa the same way — direct from the fields — using only the freshest and natural products from their kitchen to yours.